Affiliate Marketing: Your Extended, Commission-Only Sales Team
Affiliate marketing is like having a commission-only sales team. You pay partners for actual results—sales or signups—not just for ad views. It's used by e-commerce stores with bloggers or SaaS companies rewarding referrals.
Affiliate marketing turns partners into a distributed, commission-only sales force. Instead of paying for ad impressions, you only pay when a partner (the affiliate) generates a concrete result, like a sale or lead. It's how YouTubers earn from product reviews or how comparison sites get a cut of sales. The biggest footgun is brand damage: low-quality affiliates might use spammy tactics or misleading claims to get a commission, hurting your reputation.
Read the original → Wikipedia: Affiliate marketing
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