App Store Optimization (ASO): SEO for Mobile Apps
ASO is SEO for app stores, aiming to get your app seen and downloaded organically. It involves optimizing keywords, screenshots, and reviews to rank higher in search and charts.
Think of App Store Optimization (ASO) as SEO for mobile apps, designed to boost visibility and drive organic downloads. This means ranking higher for search terms, climbing the charts, or getting featured. It also includes optimizing your app's page (icon, screenshots) to convert views into installs. The biggest footgun is keyword stuffing; if a poor app page fails to convert visitors, the store's algorithm will penalize your ranking.
Read the original → Wikipedia: App store optimization
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