Assumption Mapping: De-Risk Before You Build
Assumption mapping treats product ideas as bundles of unproven bets. Teams sort beliefs into desirability, feasibility, and viability to find the riskiest ones. It prevents shipping features nobody wants. The footgun is treating the map as the finish line.
Assumption mapping treats every product idea as a bundle of unproven bets about users, technology, and business. Created by Jeff Gothelf and Josh Seiden, the exercise has teams sort implicit beliefs into desirability, feasibility, and viability to surface the riskiest ones before writing code. It prevents teams from shipping features nobody wants or building products the business cannot sustain. The classic footgun is treating the workshop output as the finish line instead of the starting gun for user research.
Read the original → maze.co
- #ux research
- #product management
- #lean ux
- #validation
- #assumptions
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