Double Opt-In: Confirming User Consent
Double opt-in confirms a user wants your emails by making them click a confirmation link after signing up. This ensures the person owns the email address and truly consents, unlike opt-out methods which are often considered spam.
Double opt-in is a two-step process to confirm a user wants your emails. After initial signup, they must click a link in a confirmation email. This prevents typos and proves ownership of the inbox. It's a robust form of the 'opt-in' principle, where users are explicitly given the option to join, as opposed to 'opt-out' systems that add users without permission and are widely criticized as spam.
Read the original → Wikipedia: Opt-in email
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- #user consent
- #spam
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