Generative versus evaluative research: when to use each
WHAT IT TESTS: Knowing when to explore problems vs validate solutions by phase. ANSWER OUTLINE: Generative precedes design to find needs; evaluative follows a build to test it. RED FLAG: Treating research as one phase or saying testing only happens last.
WHAT IT TESTS: Whether you can map research methods to product maturity and defend timing choices with realistic trade-offs. ANSWER OUTLINE: Generative research happens before technical design to discover user needs, define problems, and shape requirements without preconceived solutions; evaluative research happens after a version is built to measure usability, validate assumptions, catch edge cases, and guide iteration.
Read the original → lyssna.com
- #ux research
- #product thinking
- #generative research
- #evaluative research
Get five bites like this every day.
Tezvyn delivers a daily feed of 60-second tech bites with quizzes to lock in what you learn.