How would you instrument a 4-step onboarding wizard?
WHAT IT TESTS: Event schema design for funnel analysis beyond page views. ANSWER OUTLINE: Track Step Started and Step Completed with step_index and flow_variant; tie via distinct_id. RED FLAG: Only pageviews without step IDs, forcing brittle URL funnels.
WHAT IT TESTS: Whether you can design an event schema that enables precise drop-off analysis without relying on inferred pageviews. ANSWER OUTLINE: Define Step Started and Step Completed events with step_index and flow_variant; include distinct_id and timestamp so the funnel tool can compute per-step conversion and sequence the user journey. RED FLAG: Only generic pageviews or screen views without explicit step IDs, forcing analysts to reconstruct the flow from URLs.
Read the original → docs.mixpanel.com
- #growth
- #analytics
- #instrumentation
- #funnels
- #onboarding
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