How would you track multiple CTAs to the same conversion goal?
Tests granular event attribution beyond aggregate counts. A strong answer uses unique data attributes per CTA, routes clicks through GTM into GA4 events, and ties them to the conversion. Red flag: relying only on destination URLs, which fails if paths match.
Tests whether you can design granular event attribution instead of treating all clicks as a single aggregate metric. A strong answer covers instrumenting each CTA with unique data attributes or IDs, using GTM triggers and variables to capture the specific element clicked, sending that context as GA4 event parameters, and joining it to the downstream conversion event.
Read the original → zigpoll.com
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