Social Media Marketing (SMM)
Social media marketing (SMM) is a two-way conversation, not a digital billboard. It uses platforms like Instagram or TikTok to build a brand, launch products, and gather feedback directly from customers.
Social media marketing (SMM) is a two-way conversation with your audience, not a digital billboard. It involves using platforms where people already spend their time, like TikTok or LinkedIn, to build brand awareness, drive sales, and foster community. For example, a game studio might use Discord and Twitter to share development updates and get real-time player feedback. The biggest footgun is focusing only on follower counts and broadcasting ads, forgetting that the goal is authentic engagement.
Read the original → Wikipedia: Social media marketing
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- #marketing
- #growth
- #b2c
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