What is the primary purpose of UX research before starting development?
Tests if you see pre-dev research as risk reduction. Strong answer: it validates real user needs before code, exposes unknown requirements while changes are cheap, and avoids building for imaginary users.
Tests whether senior engineers see research as cost-saving risk reduction, not design luxury. A strong answer covers four things in order: first, it validates real user needs before expensive code is written; second, discovery finds unknown needs that shape architecture; third, qualitative insight reveals why users act, since analytics only show what happened; fourth, early research has maximum impact because course correction is cheapest before coding. Red flag: saying research is only for UI polish or that data replace talking to users.
Read the original → nngroup.com
- #ux research
- #product development
- #discovery
- #senior engineering
- #user needs
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