Eye Tracking: See What Your Users Actually See
Eye tracking reveals what users actually look at, not just what they say they do. It's used in UX to generate heatmaps showing which UI elements draw the eye. The footgun: a long gaze can mean interest, but it can also mean confusion.
Eye tracking provides objective data on what users actually look at, bypassing flawed self-reporting. In UX research, it creates heatmaps and gaze plots that reveal which UI elements capture attention and which are ignored. The biggest mistake is equating gaze with comprehension; a long stare might indicate deep interest, but it could just as easily signal that the user is confused and stuck.
Read the original → Wikipedia: Eye tracking
- #ux research
- #quantitative
- #usability
- #biometrics
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