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How would you measure a sales forecast model's accuracy?

Source: otexts.combeginner

Tests if you can link statistical metrics to business outcomes. Define MAE (average error) and RMSE (penalizes large errors). Choose RMSE when large misses are costly (e.g., stock-outs), MAE otherwise. A red flag is reciting formulas without business context.

This tests your ability to connect abstract metrics like MAE and RMSE to concrete business outcomes, not just recite formulas. A strong answer defines MAE as the average error and RMSE as penalizing large errors due to squaring. You'd prefer RMSE when large forecast misses are disproportionately costly (e.g., stock-outs) and MAE when the business cost of errors is linear. The common mistake is failing to explain *why* the squaring in RMSE matters from a business perspective.

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How would you measure a sales forecast model's accuracy? · Tezvyn