PPC: Buying Intent, Not Attention
PPC buys intent, not attention: you bid to appear when someone searches for what you sell, paying only if they click. Use it for high-intent offers like B2B software where organic reach is slow.
PPC buys intent, not attention: you bid to appear when someone searches for what you sell, paying only if they click. It dominates growth for high-margin products, event signups, and B2B lead generation where organic SEO would take months to rank. The footgun is running broad-match campaigns without negative keywords or conversion tracking, which turns your budget into a donation to the ad platform instead of a measurable acquisition channel.
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- #ppc
- #growth
- #advertising
- #paid acquisition
- #experimentation
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