UX Research Kickoff: Align Before You Start
A UX research kickoff is a stakeholder sync before user interviews begin. It locks scope, resolves conflicting priorities, and aligns everyone on core questions. Skip it and you will research the wrong problem while stakeholders disagree on success.
A UX research kickoff is the stakeholder meeting that happens before a single user interview. Its job is to surface hidden conflicts early, since different groups often enter with competing priorities. The meeting locks the project's scope, resolves those competing priorities, and forces explicit agreement on the exact questions the research must answer. Without this alignment, teams burn weeks collecting insights that get discarded because stakeholders never agreed on what they actually needed to learn or how they would act on the findings.
Read the original → uxmatters.com
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