UX
101 bites tagged UX — interview questions with model answers, and 60-second explainers.
User Journey Analysis: Finding Friction and Opportunity
User journey analysis is like watching a film of your customer's experience to find plot holes. It helps spot where a product fails to meet expectations or has redundant steps. The biggest footgun is analyzing without a clear persona in mind.
Customer Journey Mapping: Walk in Your Customer's Shoes
A customer journey map is a storyboard of a user's experience, showing every interaction from their perspective. Use it to find pain points in a signup flow or support process. The biggest footgun is mapping an ideal path, not the messy reality.
Value Proposition Canvas: Map Customer Needs to Product Features
The Value Proposition Canvas maps customer needs to product features to ensure you're building something people want. It connects customer "jobs," "pains," and "gains" to your product's features.
Empathy Mapping: Seeing Through Your User's Eyes
An empathy map is a tool for a team to build a shared picture of a user's mind, not just their actions. It's used in UX design to align on user needs before building. The footgun is treating it as a one-time checklist instead of.
Personas: Build for a Specific 'Who', Not a Vague 'Everyone'
Personas give your team a shared user understanding by creating a fictional, yet realistic, character profile. They guide feature prioritization and design decisions by focusing on a specific "who."
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