tezvyn:

🎨Design & UX

UI design, UX research, and design systems

372 bites

UX Research30 sec read

International UX Research: The Adaptation Spectrum

Researching cultural differences reveals whether to translate text or fully localize an interface. Global products flop when teams ship domestic designs abroad. The footgun is skipping local user testing to validate what actually needs to change.

UX Research30 sec read

UX Competitive Analysis: Benchmark to Outperform

UX competitive analysis treats rivals as free design research: reverse-engineer what works and where the market is underserved. Run it before redesigns and repeat quarterly. The footgun is copying visuals instead of analyzing underlying flows and task success.

UX Research30 sec read

Assumption Mapping: De-Risk Before You Build

Assumption mapping treats product ideas as bundles of unproven bets. Teams sort beliefs into desirability, feasibility, and viability to find the riskiest ones. It prevents shipping features nobody wants. The footgun is treating the map as the finish line.

UX Research30 sec read

Proto-Persona: Sketch Users from Team Assumptions

A proto-persona sketches your team's user assumptions in a quick workshop, creating shared targets without new research. It aligns Lean teams, but the footgun is treating these guessed profiles as facts rather than hypotheses.

UX Research30 sec read

ResearchOps Maturity Matrix: Built for Operations

UX maturity scores insights; ResearchOps maturity scores the factory producing them. Use it to audit governance, participant pipelines, and tooling strategy. The mistake is judging research quality instead of operational infrastructure.

UX Research30 sec read

Research Democratization: Scale Without Diluting Quality

Research democratization is controlled expansion, not chaos. Non-researchers run simple interviews while pros own complex design. It helps teams move fast when researchers are scarce, but the footgun is untrained staff picking methods or running quant studies.

UX Research32 sec read

UX Highlight Reels: Show, Don't Tell

A highlight reel is a shortcut to empathy: short clips that make stakeholders feel the problem. Use them to win executive buy-in when charts fail to stick. The footgun is curating only positive clips; without struggle it reads as marketing, not research.

UX Research30 sec read

HMW Questions: From Research Insights to Design Ideas

HMW questions turn research insights into open design challenges that keep ideation focused on real user problems. Teams use them after discovery to prevent pet solutions.

UX Research31 sec read

Topline Report: The Research Snapshot

A topline report is the snapshot of a study: goals, key learnings, and context in one doc. Teams use it to align stakeholders days after research, sometimes before full analysis. Never skip the disclaimer or stakeholders will treat impressions as final.

UX Research30 sec read

Service Blueprint: The Wiring Diagram Behind User Journeys

A service blueprint X-rays the hidden machinery behind a customer journey. Use it for omnichannel services crossing departments. The footgun is producing generic diagrams untethered from a specific business goal like reducing redundancy.

UX Research31 sec read

Insight Statements: Frame Problems, Not Solutions

Insight statements frame what users must achieve, not how. Teams use them in design thinking's define stage to align on the right problem before ideating. The footgun is writing solutions like 'needs a dashboard' instead of goals like 'needs to compare'.

UX Research30 sec read

AEIOU: Five Buckets for Field Notes

AEIOU sorts notes into five buckets—Activities, Environments, Interactions, Objects, Users—so patterns emerge from chaos. Use it during field studies to categorize raw data. The footgun is treating its categories as rigid rules not editable heuristics.

UX Research30 sec read

UX Roadmap: Strategic Alignment for Research Teams

A UX roadmap trades plans for alignment, mapping work across Now, Next, and Future horizons so teams share one North Star. Use it to justify research spend and prevent silos. The footgun is treating it as a static handoff instead of a living ritual.

UI Design & Figma30 sec read

Which Figma plugin populates tables with realistic user data?

Tests Figma content automation. Name a plugin like Content Reel, select layers to apply text strings and image collections for names, emails, and avatars at once, and cite grouped content to keep rows aligned. Red flag: manual entry or mismatched placeholders.

UI Design & Figma30 sec read

Difference between duplicating a page and branching in Figma

This tests version control hygiene in design files. A strong answer contrasts file-bloating duplication with isolated, reviewable branches, and names branching as superior for active projects where main must stay stable and changes need review before merge.

UI Design & Figma30 sec read

How would you create a dismissible modal dialog over the current screen?

This tests modal architecture beyond visuals. A strong answer covers: dimming the inert background, trapping focus, returning focus on close, and supporting Escape plus a visible close button.

UI Design & Figma30 sec read

How would you structure a complex reusable Figma table with Auto Layout?

Tests nested Auto Layout and component properties for scalable Figma tables. Build atomic hug/fill cells in horizontal row Auto Layout, then stack rows vertically. Expose cell-type swaps via component properties. Red flag: manual resizing or variant bloat.

UI Design & Figma30 sec read

Figma Constraints vs Auto Layout: when are Constraints preferable?

This tests resizing logic in Figma. A strong answer states Auto Layout resizes frames to fit content, while Constraints make objects respond to parent frames. It then cites responsive containers, say fluid inputs.

UI Design & Figma30 sec read

How would you establish design tokens in Figma and sync with production?

Tests design-to-code architecture. A strong answer outlines primitive-to-semantic tokens in Tokens Studio, W3C DTCG JSON synced to Git, and Style Dictionary transforms in CI/CD. Red flag: manual exports or treating Figma styles as the source of truth.

UI Design & Figma30 sec read

How do you process usability feedback into concrete Figma iterations?

WHAT IT TESTS: Turning usability findings into traceable Figma iterations. A strong answer triages by severity and frequency, maps issues to annotated frames, and versions options in branches. RED FLAG: Redrawing screens immediately without triage.