Display Advertising: Renting Billboards on the Web
Display advertising is like renting billboards on third-party websites, using banners and videos to reach users where they are. It's used for brand awareness and retargeting. The footgun: judging success by clicks alone ignores its value in brand lift.
Think of display advertising as renting digital billboards. You place visual ads—banners, videos, images—on third-party websites where your audience spends time, rather than waiting for them to visit you. It's crucial for top-of-funnel brand awareness and for retargeting users who've shown interest. The biggest mistake is measuring display ads like search ads; their click-through rates are low, and their real power is in brand recall from repeated impressions, not immediate clicks.
Read the original → Wikipedia: Display advertising
- #growth
- #advertising
- #marketing
- #adtech
Get five bites like this every day.
Tezvyn delivers a daily feed of 60-second tech bites with quizzes to lock in what you learn.