Explain qualitative vs quantitative user data with engineering examples
WHAT IT TESTS: If you know qualitative is direct observation and quantitative is indirect measurement, plus engineering examples. ANSWER OUTLINE: Contrast the two modes and give one example per type. RED FLAG: Calling it open- versus closed-ended questions.
WHAT IT TESTS: Whether you know qualitative data comes from direct observation and quantitative from indirect measurement, and if you can map each to engineering. ANSWER OUTLINE: Define qualitative as direct observation yielding insights like usability quotes; define quantitative as indirect measurement yielding numbers like conversion rates or API latency; give one engineering example per type. RED FLAG: Reducing the distinction to open- versus closed-ended questions, or giving generic business examples without implementation trade-offs.
Read the original → nngroup.com
- #ux research
- #product sense
- #data literacy
- #user experience
- #engineering
Get five bites like this every day.
Tezvyn delivers a daily feed of 60-second tech bites with quizzes to lock in what you learn.