How do you reconcile conflicting qualitative stories with quantitative data?

WHAT IT TESTS: Your ability to synthesize qualitative and quantitative insights when they appear to contradict, rather than privileging one over the other. A strong response starts by triangulating methodological differences such as sample size, question framing, timing, and definitions of success. It then uses the qualitative narrative to explain outliers or edge cases in the analytics, and treats the tension as a discovery opportunity that refines the research question.