How do you use research to build a case for architectural investment?
WHAT IT TESTS: translating user pain into business risk and framing architecture as compounding debt. ANSWER OUTLINE: quantify churn, tie UX debt to revenue, propose phased rollout, anchor to strategy. RED FLAG: leading with empathy alone, ignoring ROI.
WHAT IT TESTS: translating user research into business risk to justify architectural work with no near-term feature payoff. ANSWER OUTLINE: first, quantify pain with behavioral data and tie it to revenue, support load, or churn; second, frame the fix as UX-debt repayment where delay increases rework and attrition; third, propose a phased plan that de-risks it; fourth, anchor to a strategic goal like scale. RED FLAG: using empathy alone without ROI, or a big-bang rewrite with no phased rollout.
Read the original → nngroup.com
- #ux research
- #stakeholder management
- #ux debt
- #strategy
- #roadmapping
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