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How do you create a 'golden record' from fragmented data?

Source: Wikipedia: Master data managementintermediate

Tests your ability to design a data reconciliation system. A great answer outlines a process: profiling sources, defining survivorship rules, implementing a matching engine, and creating a stewardship process. A red flag is suggesting a simple one-off script.

This tests your practical experience with Master Data Management (MDM) and data reconciliation. A great answer outlines a multi-stage process: profiling sources to understand quality, defining survivorship rules (e.g., billing system has the most accurate address), implementing a matching/merging engine, and establishing a data stewardship process for manual review. A major red flag is proposing a simple ETL job without a strategy for conflict resolution, duplicate handling, or ongoing maintenance.

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How do you create a 'golden record' from fragmented data? · Tezvyn