International UX Research: The Adaptation Spectrum
Researching cultural differences reveals whether to translate text or fully localize an interface. Global products flop when teams ship domestic designs abroad. The footgun is skipping local user testing to validate what actually needs to change.
Researching cultural differences reveals whether to simply translate or fully localize a digital interface. Translation swaps only the language; localization restructures information architecture, visuals, and content for a specific culture. This matters when you expand into target markets with different cultural backgrounds. The footgun is assuming your domestic design will automatically resonate globally or choosing translation versus localization based on budget rather than actual user research with the target audience.
Read the original → nngroup.com
- #crosscultural ux
- #localization
- #translation
- #global design
- #ux research
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