Desirability Testing: Quantifying User Feelings
Desirability testing quantifies user feelings with a controlled vocabulary, asking them to pick words from a list that describe a design. It measures emotional response to visual appeal or UX, often with just a screenshot.
Desirability testing quantifies subjective user feelings using a controlled vocabulary. Instead of asking 'how does this feel?', you give users a list of reaction words and ask them to pick what best describes the design. It's used to measure emotional response to aesthetics or overall UX, often with just a screenshot. The biggest mistake is a biased word list; without a healthy mix of negative words, you're just fishing for compliments.
Read the original → nngroup.com
- #ux research
- #design
- #user testing
- #qualitative methods
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