Design a system to detect keyword cannibalization
WHAT IT TESTS: Whether you can distinguish search-intent overlap from keyword duplication at scale. A GOOD ANSWER COVERS: Query-page-position data, intent clustering, and rank volatility. RED FLAG: exact-keyword deduplication without modeling intent or CTR.
WHAT IT TESTS: Whether you can architect a pipeline that distinguishes genuine search-intent cannibalization from superficial keyword overlap across a large site. A GOOD ANSWER COVERS: Search Console query-page-position data; semantic intent clustering rather than exact string matching; detecting rank volatility and CTR decay when multiple URLs appear for the same query; and surfacing cases where Google alternates the preferred page.
Read the original → yoast.com
- #seo
- #system-design
- #data-pipelines
- #search-intent
- #content-strategy
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