Double Diamond: Explore, Then Focus, Twice
The Double Diamond model prevents building the wrong thing by forcing two cycles of 'go wide, then narrow down.' First, explore the problem space, then define a specific problem. Second, explore solutions, then deliver a tested one.
The Double Diamond is a design map: first, diverge to explore the problem space (Discover), then converge on a clear problem statement (Define). Next, diverge again to brainstorm many solutions (Develop), then converge on a single, tested solution (Deliver). It structures UX work to ensure you solve the right problem before building the right solution. The biggest footgun is assuming you know the problem and jumping straight to the second diamond.
Read the original → Wikipedia: Double Diamond (design process model)
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