Growth Engineer: The Entrepreneur Inside the Company
A growth engineer is an entrepreneurial developer using code to directly drive business metrics. They work across the product, optimizing onboarding or running experiments to boost activation.
Think of a growth engineer as an in-house entrepreneur: a full-stack developer focused solely on moving business metrics like signups, activation, and revenue. They run experiments across the user journey, from optimizing onboarding to improving billing flows. The footgun is mistaking them for non-technical 'growth hackers'; growth engineers are coders who need strong product, design, and business sense to ship impactful changes independently.
Read the original → posthog.com
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