Growth Squads: Centralized vs. Decentralized
A growth squad is a trade-off between speed and cultural change. A centralized team optimizes for velocity with dedicated members, while a decentralized (embedded) team spreads the growth mindset by borrowing staff.
A growth squad's structure is a deliberate choice between speed and spreading a growth mindset, not a one-size-fits-all template. A centralized team, with 100% dedicated members, maximizes experiment velocity. In contrast, a decentralized (or embedded) team, with members borrowed from other functions, excels at diffusing growth culture throughout the organization but at the cost of speed. The biggest mistake is copying another company's model or believing your chosen structure is permanent; it must evolve with your company's needs.
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