Open Card Sorting: Map Your User's Brain
Open card sorting reveals how users mentally group your content. You give them topics on cards and ask them to sort them into groups they create and name. It's ideal for designing intuitive navigation.
Open card sorting is like asking users to draw a map of their brain. You provide a stack of cards—each a topic or page—and they sort them into groups that make sense, creating their own labels. This is essential for designing an information architecture that matches user expectations, not internal jargon. The main footgun is treating user-generated labels as final navigation copy; they are raw insight into mental models that requires interpretation, not a direct blueprint.
Read the original → nngroup.com
- #ux research
- #information architecture
- #mental models
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