Research Democratization: Scale Without Diluting Quality
Research democratization is controlled expansion, not chaos. Non-researchers run simple interviews while pros own complex design. It helps teams move fast when researchers are scarce, but the footgun is untrained staff picking methods or running quant studies.
Research democratization is controlled expansion, not a free-for-all. Just as a trained chef designs a four-star menu while anyone can microwave a meal, professional researchers should own complex study design while non-researchers handle simple interviews and usability tests. It matters most in organizations where demand outstrips research staff or where no researchers exist at all. The footgun is assuming that reading a few articles qualifies someone to choose methods, plan contextual inquiry, or run quantitative studies without oversight.
Read the original → nngroup.com
- #ux research
- #democratization
- #research ops
- #scaling
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