Walk me through your next steps after five user interviews
WHAT IT TESTS: collaborative synthesis of raw notes before formal coding. ANSWER OUTLINE: extract observations onto sticky notes, cluster into themes as a team, then prioritize for next steps. RED FLAG: skipping team discussion to code in spreadsheets.
WHAT IT TESTS: whether you can synthesize raw interview notes into themes through lightweight collaboration instead of rushing into formal coding. ANSWER OUTLINE: first, extract discrete observations and quotes onto individual sticky notes to avoid premature abstraction; second, sort notes into emergent clusters as a team to surface shared patterns; third, prioritize the most critical themes and translate them into concrete next steps. RED FLAG: opening a spreadsheet to code data alone before the team has collectively discussed raw findings.
Read the original → nngroup.com
- #ux research
- #affinity diagramming
- #qualitative synthesis
- #user interviews
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