What a Head of Growth Actually Does
A Head of Growth is a systems architect for revenue, deciding where to place strategic bets, not just a campaign manager. They align product, engineering, and marketing around shared metrics and build the experimentation engine.
A Head of Growth is a systems architect for revenue, not just a senior marketer. They own the overall growth strategy, deciding where to invest resources and which experiments to prioritize. This leader manages a team of specialists and acts as the cross-functional glue between product, engineering, and data, aligning everyone on shared goals by building robust experimentation systems. The biggest footgun is assuming the title has a universal definition; their actual scope and seniority vary wildly by company.
Read the original → growthtalent.org
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