AARRR 'Pirate' Metrics: A Funnel for What Really Matters
The AARRR framework is a five-stage funnel (Acquisition, Activation, Retention, Referral, Revenue) that tracks the user journey. It helps product teams focus on metrics that directly impact business health, not vanity metrics like social media likes.
The AARRR framework, or 'Pirate Metrics,' models your user journey as a five-stage funnel: Acquisition, Activation, Retention, Referral, and Revenue. It forces product-led businesses to focus only on metrics that directly affect business health. Instead of tracking disconnected vanity metrics like social media likes, you measure the entire customer lifecycle, from how users discover you (Acquisition) to whether they pay you (Revenue).
Read the original → productplan.com
- #product management
- #metrics
- #growth
- #startups
Get five bites like this every day.
Tezvyn delivers a daily feed of 60-second tech bites with quizzes to lock in what you learn.