BHAG: The Big Hairy Audacious Goal
A BHAG is a huge, daunting goal that unifies an organization, like NASA's moonshot. It's a 10-25 year objective that is clear, compelling, and has a defined finish line. The footgun is mistaking a vague mission statement for a tangible BHAG.
A BHAG (Big Hairy Audacious Goal) is a long-term goal so ambitious it feels audacious, yet so clear it galvanizes an entire organization. It's a tangible mountain to climb, like NASA's moon mission, providing a unifying focal point for years of effort. It connects long-term vision with a relentless sense of daily urgency. The biggest footgun is creating a goal that isn't truly audacious or lacks a clear, measurable finish line; a true BHAG is an objective where you know exactly when you've achieved it.
Read the original → jimcollins.com
- #product strategy
- #leadership
- #goal setting
- #jim collins
Get five bites like this every day.
Tezvyn delivers a daily feed of 60-second tech bites with quizzes to lock in what you learn.