Business Analytics vs. Business Intelligence
Business Analytics predicts the future and prescribes actions, while Business Intelligence describes the past. BI reports last month's sales; BA forecasts next month's demand.
Business Analytics goes beyond reporting what happened. It uses data and statistics to predict future outcomes and prescribe actions, while Business Intelligence focuses on describing the past with consistent metrics. For example, BI reports past shipping delays; BA predicts future delays and recommends rerouting shipments. The footgun is building descriptive dashboards and thinking you're doing predictive analytics, thus missing opportunities to drive future planning.
Read the original → Wikipedia: Supply Chain Analytics
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