Cohort Analysis for a New Onboarding Flow
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Tests applying analytics to measure impact. Define a cohort, then compare a pre-launch (Dec) vs. post-launch (Jan) acquisition cohort, tracking retention over time. A red flag is using aggregate metrics, which hide the true impact of the change.
This tests your ability to translate a business question into a specific, rigorous analysis plan. A great answer defines a user cohort, then proposes an acquisition cohort analysis comparing users who signed up *after* the Jan 1st launch to a control group from *before* (e.g., December). The key is to track a specific metric like weekly retention for both groups over the same lifecycle period. A major red flag is simply looking at overall retention numbers, which can be misleading and won't isolate the impact of the new onboarding flow.
Read the original → appcues.com
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