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Data Dashboards: The Single-Page Business Story

Source: learn.microsoft.comMediumHow cards are made

Data Dashboards: The Single-Page Business Story

A data dashboard is the executive summary for your metrics, telling a story on a single page with key visualizations. It consolidates data from multiple reports, providing a high-level view to monitor business performance.

Why it exists

Business data is often spread across many detailed reports, creating information overload. A dashboard provides a single, consolidated view of the most critical metrics, allowing for quick monitoring and decision-making without forcing users to dig through pages of analysis.

The mental model

A dashboard is like the instrument panel in a car's cockpit. It doesn't show you every mechanical detail, but it gives you the essential, at-a-glance information needed to operate safely: speed, fuel level, and warning lights. It's an entryway to the deeper systems (the reports) if a warning light comes on.

How it works

A dashboard is a single page, or canvas, composed of individual visualizations called "tiles" (like charts or key numbers). Designers create these tiles by "pinning" them from one or more underlying reports. Each report is based on a specific dataset, or "semantic model". When the underlying data changes, the tiles on the dashboard update automatically. Selecting a tile typically takes you to the more detailed report page where it originated.

When to use it

Use a dashboard to monitor the overall health of your business, track key performance indicators (KPIs), and get a consolidated view of metrics from different data sources. It's perfect for executives and business users who need a quick, high-level understanding of performance. Many dashboards also support natural language queries, allowing you to ask questions like "total units this year."

When not to use it

Do not use a dashboard for deep, exploratory analysis. Dashboards are for monitoring the "what," not investigating the "why." They typically lack the powerful filtering and slicing capabilities of a full report. If you need to drill down, filter by multiple criteria, or explore data from many angles, you should navigate from the dashboard to the underlying report.

One canonical example

A sales manager's dashboard might show total units sold this quarter, revenue by region, and the top-performing salesperson on a single screen. Each of these tiles is pinned from different, more detailed reports. If the manager sees that a region is underperforming, they can click that tile to open the full regional sales report for a deeper investigation.

Interview question

A sales manager observes a sudden decline in regional sales on their data dashboard. Based on the card's description, what is the most appropriate immediate action to investigate this issue further?

  • a.Begin a new, comprehensive data exploration using the dashboard's built-in analytical tools.
  • b.Click on the specific regional sales tile to navigate to its associated detailed report.Correct
  • c.Adjust the dashboard's date range filters to see if the decline is part of a longer trend.
  • d.Contact the regional sales team to ask for an explanation of the performance drop.
Why?

The card explicitly states that selecting a tile on a dashboard typically takes you to the more detailed report page for deeper investigation. This allows for data-driven exploration of the 'what' before moving to the 'why,' making it the intended immediate next step, unlike contacting the team which might come later.

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Read the original → learn.microsoft.com

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