Define and calculate Weekly Active Users
WHAT IT TESTS: turning 'active' into a defensible metric. OUTLINE: define a meaningful active action, count distinct users over a rolling 7-day window, and exclude bots and background syncs.
WHAT IT TESTS: whether you can operationalize a vague growth metric rigorously. ANSWER OUTLINE: first define active as a meaningful human action (sending a message, reacting, opening a doc) rather than merely the app being open; then count distinct user ids performing that action within a 7-day window, deciding rolling versus calendar week. Address pitfalls: filter out bots and service accounts, exclude background syncs and automated pings that fire without a human, and de-duplicate users across devices.
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- #wau
- #active-users
- #engagement-metrics
- #data-quality
- #product-analytics
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