Design a screener survey to identify non-Feature X mobile users
WHAT IT TESTS: Behavioral screener design with inclusion and exclusion criteria. ANSWER OUTLINE: Ask broad frequency first, use indirect disqualifiers for Feature X without naming it, add attention checks, and over-recruit 7-8 to secure 5.
WHAT IT TESTS: Designing unbiased behavioral screeners that apply inclusion and exclusion criteria without priming. ANSWER OUTLINE: Open with broad frequency questions to confirm 3x weekly mobile usage, then use indirect task-based disqualifiers for Feature X exposure without naming it, include an attention check, and over-recruit 7 to 8 to guarantee 5 completes. RED FLAG: Asking Have you used Feature X by name, producing false negatives from users who do not know the feature name or guess the desired answer.
Read the original → nngroup.com
- #ux research
- #screener design
- #user recruiting
- #research bias
- #inclusion criteria
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