Designing a useful button_click event payload

WHAT THIS TESTS Whether you design instrumentation that is consistent, governed, and analytically rich, so questions you have not thought of yet can still be answered later.

A GOOD ANSWER COVERS Every event needs three pillars: identity, timing, and context. Identity means a stable user id when known and an anonymous or device id otherwise, so you can stitch pre- and post-login behavior. Timing means the client event timestamp and ideally a server received timestamp to detect clock skew and late delivery. The event itself should have a clear, convention-following name such as Button Clicked rather than a generic click. Then attach a typed properties object: which button via a stable button id plus a human-readable label, where it lives such as screen or route and component, the app version and platform, the session id, and any state that gives the click meaning like the item or cart value involved. Include super properties shared across events such as plan and device type so analysis can segment without extra joins.

COMMON WRONG ANSWERS Sending only the event name with no properties, which makes the data nearly useless. Putting variable detail into the event name, such as Button Clicked Checkout versus Button Clicked Save, instead of a button property, which explodes the event namespace. Inconsistent casing or ad hoc field names across teams. Forgetting identity or timestamps.

GOVERNANCE Maintain a tracking plan and naming convention using object-action style and consistent case, validate payloads against a schema, and avoid putting personally identifiable information into properties.

ONE CONCRETE EXAMPLE A checkout click emits the event Button Clicked with properties button_id checkout_submit, label Place Order, screen Cart, cart_value 49.99, currency USD, app_version 3.4.1, platform iOS, session_id, and user_id. This lets analysts later compute conversion by platform or by cart value without ever changing the instrumentation, because the meaningful detail lives in properties rather than in dozens of bespoke event names.