Designing a useful button_click event payload
WHAT IT TESTS: Event instrumentation design. OUTLINE: Include identity, timestamp, and context plus properties like button id, screen, and state; govern with a naming convention. RED FLAG: A bare event name, or ad hoc field names per event.
WHAT IT TESTS: Whether you instrument events so they answer real questions later. ANSWER OUTLINE: A good payload carries who (user id, anonymous or device id), when (event and received timestamps), and what (a clear event name) plus context: button id and label, screen, app version, platform, session id, and relevant state like cart value. Structure as a stable event name with a typed properties object, governed by a tracking plan. RED FLAG: Logging just the event name, inventing field names per event, or omitting identity and timestamp.
Read the original → interview
- #event-tracking
- #instrumentation
- #analytics
- #tracking-plan
- #data-quality
Get five bites like this every day.
Tezvyn delivers a daily feed of 60-second tech bites with quizzes to lock in what you learn.