Explain cohort analysis for user retention and write a pseudo-query
Source: amplitude.comintermediate

Tests your ability to use precise metrics. A good answer defines a cohort, explains why it isolates variables better than aggregate data, outlines the calculation, and provides a clear pseudo-query.
This tests your ability to isolate variables to measure product health. A great answer defines a cohort (users grouped by a common start time), explains why this is superior to aggregate metrics for seeing trends, outlines the calculation, and provides a clear pseudo-query. A red flag is giving a vague definition or writing a query that calculates overall, not cohort-specific, retention.
Read the original → amplitude.com
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