Growth Loops: The Engine of Product Growth

A growth loop is a closed system where outputs are reinvested to generate more inputs, creating compounding growth. It answers the critical question, "How does our product grow?" with a single, unified model. Unlike linear funnels, this model forces teams to see how product features, acquisition channels, and monetization are interconnected. The footgun is using funnels, which creates strategic and functional silos where teams optimize their own metrics at the expense of others, harming overall growth.