How do you mitigate confirmation bias when a user validates your solution?

WHAT IT TESTS: Self-awareness around confirmation bias in UX research. ANSWER OUTLINE: In the moment, probe for exceptions; in synthesis, triangulate and invite reviewers.
WHAT IT TESTS: Your self-awareness around confirmation bias during research and synthesis, and whether you treat interviews as hypothesis tests rather than validation. ANSWER OUTLINE: In the moment, pivot to disconfirming questions like asking when the workflow fails or what workarounds they use; during synthesis, map this signal against contradictory evidence and invite a neutral reviewer to challenge your coding. RED FLAG: Celebrating the match as proof without probing for exceptions or triangulating across participants.
Read the original → nngroup.com
- #ux-research
- #confirmation-bias
- #user-interviews
- #synthesis
- #research-integrity
Get five bites like this every day.
Tezvyn delivers a daily feed of 60-second tech bites with quizzes to lock in what you learn.