How would you instrument a CTA button and describe its event payload?
This tests basic event instrumentation and payload design. Mention a click listener, a gtag call with an event name, and parameters like button_text and page_path. A red flag is a bare event name with no parameters or mixing pageviews and clicks.
This tests basic client-side event instrumentation and payload structuring. A strong answer explains attaching a click listener to the CTA, calling gtag with a descriptive event name like cta_click, and passing parameters such as button_text, page_location, and timestamp. It should note initializing the analytics SDK first. A red flag is answering with only 'use Google Analytics' without describing the listener, event name, or parameters, or suggesting click tracking works via pageviews.
Read the original → developers.google.com
- #analytics
- #gtag
- #event-tracking
- #frontend
- #google-analytics
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