ICE Scoring: Prioritize Features with a Quick Gut Check
ICE scoring is a gut-check for prioritizing features by multiplying Impact, Confidence, and Ease. It helps teams rapidly sort experiments or backlog items. The main footgun is its bias towards easy wins, potentially ignoring high-effort strategic projects.
ICE scoring is a fast gut-check for prioritizing features by multiplying three factors: Impact, Confidence, and Ease. Originating from growth hacking, it helps teams rapidly sort experiments by providing a 'good enough' estimate. Its biggest footgun is that it treats all factors equally, so a low 'Ease' score can kill a high-impact idea. This biases teams towards low-hanging fruit over larger, more strategic investments.
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