Launch Readiness Checklist: Your Launch's Single Source of Truth
Source: notion.combeginner
A launch checklist is a flight plan, not just a to-do list, coordinating every team from engineering to sales. It ensures marketing, sales, and support are aligned for a release.
A launch checklist is a shared flight plan, not just a to-do list, creating a single source of truth for a release. It turns go-to-market strategy into action by aligning engineering, product, marketing, and sales. Its real power is in assigning clear ownership and surfacing dependencies early. The footgun is treating it as a passive document; without active tracking of blockers and owners, teams remain siloed and launches stall.
Read the original → notion.com
- #product management
- #go-to-market
- #project management
- #checklists
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