Points of Parity: First Be 'Good Enough,' Then Be Different
Points of Parity are the 'good enough' features a product needs to even compete. Before you can win with your unique Points of Difference, you must first meet these basic expectations. The footgun is ignoring parity and being disqualified by default.
Points of Parity (POP) are the 'good enough' features your product needs just to be considered by customers; they are table stakes. Points of Difference (POD) are what make you win their business. This applies when a category standard emerges (like cupholders in cars) or when you must neutralize a competitor's advantage (like McCafé vs. Starbucks). The goal isn't to be superior on parity points, just to eliminate them as a reason for rejection. The footgun is assuming a brilliant POD can make up for a missing POP; it can't.
Read the original → prophet.com
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- #competitive analysis
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