Proto-Persona: Sketch Users from Team Assumptions
A proto-persona sketches your team's user assumptions in a quick workshop, creating shared targets without new research. It aligns Lean teams, but the footgun is treating these guessed profiles as facts rather than hypotheses.
A proto-persona is a lightweight user profile created from your team's existing assumptions rather than fresh research. In a two-to-four hour workshop, each participant sketches two to five profiles and the group remixes them into three to six shared targets that expose hidden disagreements about who you are building for. This makes implicit hunches explicit and gives Lean teams a common direction, but the critical footgun is treating these sketches as verified truths instead of testable hypotheses that demand real validation.
Read the original → nngroup.com
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