Propose two research methods to investigate checkout abandonment
Tests pairing behavioral and attitudinal research. Great answers match funnel analytics to find drop-offs with usability tests to uncover why users cannot complete fields or leave in anger.
Tests whether you can triangulate behavioral and attitudinal data. A strong answer proposes quantitative funnel analytics or session replay to pinpoint where users exit, plus moderated usability testing to observe users becoming infuriated by form complexity or unable to complete fields. The key is showing abandonment is not just price sensitivity; Baymard research shows 70% of carts are abandoned and checkout flow design is frequently the sole cause.
Read the original → baymard.com
- #ux research
- #checkout abandonment
- #research methods
- #triangulation
- #e-commerce
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