Semi-Structured Interviews: Uncover User Needs Through Conversation
A semi-structured interview is a guided conversation, not a rigid script, to uncover the 'why' behind user needs. Use it in discovery to define problems before designing.
A semi-structured interview is a guided conversation, not a rigid script, to uncover the 'why' behind user behaviors and motivations. It's foundational in discovery, helping teams build empathy and inform personas or journey maps before designing. The biggest mistake is confusing it with a usability test; an interview explores a user's life and past experiences (attitudinal), while a usability test observes their interaction with a specific design (behavioral).
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