SMART Goals: From Vague Hopes to Actionable Plans
SMART criteria turn vague hopes into concrete plans by forcing goals to be Specific, Measurable, Achievable, Relevant, and Time-bound. It's used in project planning and performance reviews.
SMART criteria are a filter for turning vague ambitions into actionable plans. A goal must be Specific, Measurable, Achievable, Relevant, and Time-bound to pass the test. This is used in project management and performance reviews to move from "improve engagement" to "increase daily active users by 10% in Q3." The footgun is treating SMART as a bureaucratic checklist; its real value is forcing a critical discussion about a goal's feasibility and business impact.
Read the original → Wikipedia: SMART criteria
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