The Unfix Model: An Org Design Pattern Library

The mental model

The Unfix Model is a flexible toolbox or pattern library for organization design, not a rigid, one-size-fits-all framework. It prioritizes continuous innovation and a better human experience by enabling gradual, emergent change. The core principle is to start where you are and use only the patterns you need, adapting them to your specific context.

How it works

Unfix provides a library of patterns covering structure, goal-setting, teaming, and process. Instead of a top-down rollout, leaders and teams select and combine patterns to solve their problems. A key feature is the shift from a product-centric view to a full human experience focus, for both customers and employees. It also redefines management roles, turning traditional managers into intrapreneurs who enable self-organizing teams, often called "Crews" led by "Captains," rather than directing their work.

When to use it

Use Unfix when your organization feels constrained by existing agile scaling frameworks (like SAFe) or traditional hierarchies. It's ideal for companies that want to foster a culture of continuous improvement and innovation without a disruptive, big-bang reorganization. It is also designed to help organizations become more adaptable to rapid changes, such as the integration of AI into workflows.

When not to use it

Unfix is not a good fit for organizations that require a highly prescriptive, top-down framework with clear, step-by-step implementation instructions. Companies lacking the cultural maturity for self-organization or that resist emergent change will struggle. If you need a simple, off-the-shelf solution without much customization, a more rigid framework might be an easier starting point.

One canonical example

The model redefines the manager's role away from direct supervision. Instead of a traditional line manager, Unfix proposes roles like the "Captain." A Captain is part of a "Crew" (a dynamic team) and handles team leadership and coordination, but is not a hierarchical boss. This structure allows the team to self-organize while having clear leadership, repurposing managers to focus on enabling their teams and achieving strategic goals rather than assigning tasks.